Today, many are getting health-conscious, and smokers are moving on to options that are safer. IQOS, the latest product that has been launched, is especially for smokers who are looking for ways to quit smoking. This product is smoke-free, offering the user a complete experience of traditional cigarettes like the smell and taste. HEETS is now available across the UAE and can be purchased from a certified store.
The FDA has permitted Philip Morris’ company to market its new products. DAPs electronically heat tobacco, emitting fewer harmful chemicals while delivering similar levels of nicotine found in traditional cigarettes.
IQOS is a product that heats tobacco sticks and doesn’t burn the tobacco. Heating the tobacco creates a way of offering the user a hit of nicotine that lasts for approximately 6 minutes, similar to traditional cigarettes. The company promotes IQOS as a product that has fewer harmful chemicals in comparison to traditional cigarettes. However, certain health experts say that this product has the potential to prolong the habits of smokers, increasing health expenses in the future and causing numerous deaths related to tobacco.
Initial Launch
IQOS was initially launched in 2014 in Japan. Furthermore, a study about the same was published, revealing that there was a decrease in the rate of traditional smoking and that the consumption of cigarettes had declined since the launch of IQOS. Since then, IQOS has expanded to numerous countries in order to benefit more users. However, there were numerous entrepreneurs and vaping enthusiasts that argued against e-cigarettes’ contributing to reduced risk.
The FDA declared that IQOS can market their products as they expose users to fewer dangerous chemicals in comparison to traditional cigarettes. However, you must also know that the FDA does not deem this product to be 100% safe and encourages users to stop smoking in order to reduce the risk to their bodies. The FDA has also requested that the company use words that they create in order to prevent minors from gaining access to and exposure to their product.
Certain Concerns
The decision from the FDA was noticed, however, a tremendous shift was seen in terms of tobacco products in the country, especially when messages with regard to public health were up, creating a certain amount of social pressure. The cost of these products also contributed to an all-time low in a few countries. It has been noticed that numerous young people are taking up smoking. These measures were taken in order to discourage young people from smoking.
Another concern was that marketing these products as being hi-tech and sophisticated was attracting various teens as well as young adults. Products are very appealing in countries that have stopped valuing cleanliness and exclusivity. Therefore, the FDA has not deemed these products to be 100% safe and encourages users to quit in order to have healthy lungs.
Certain places also allow utilizing these products in indoor spaces, however, there is not much clarity as to how safe these products can be, especially for non-users in these closed spaces.
If you look at it from an overall perspective, these products can help smokers to reduce their dependence on smoking. However, they can also pose a threat to public health as they can attract young adults and non-users, creating a nicotine addiction. If you are planning to switch from traditional cigarettes, you must know that many users are also moving to Marlboro Heets. You can purchase them from any certified store.
Skier, maker, band member, Eames fan and front-end developer. Acting on the pillars of art and elegance to create more than just a logo, but a feeling. Check me out on Dribbble or Medium. Lover of tropical swifts. My mission is to show people that IQOS is an ingenious invention and HEETS DUBAI has pleasant tastes.
